Mutato has just announced the hiring of Flávio Gurgel as Regional Strategy Director. Flávio will be responsible for Toyota’s strategic service, one of the agency’s recent achievements, which will take care of the automaker’s advertising account and its brands: Toyota, Lexus, KINTO and GAZOO Racing.
With more than 15 years of experience in strategic planning, integrated and digital communications, Gurgel brings a robust trajectory, with stints at renowned agencies in the ABC Groups (Sunset/Rockerheads), Publicis (DigitasLBi/NeogamaBBH) and Dentsu, in addition to having worked in Instituto Ipsos and at the consultancy Driven.cx, where he was before taking up the position at Mutato. Throughout his career, he has worked with major brands in the automotive sector, such as Chevrolet, Renault, Fiat and Mitsubishi Motors, in addition to serving important players in the technology, financial, consumer goods and retail sectors.
“I am very excited to take on this new challenge at Mutato, especially with a brand as iconic as Toyota. I see great opportunities to expand strategic boundaries and further strengthen the agency’s presence in a competitive market like the automotive market,” says Gurgel.
Decio Freitas, COO of Mutato, also comments on Flávio’s arrival: “Flávio’s expertise and history in working with big brands, especially in the automotive sector, in addition to having navigated disciplines that complement each other – CRM, content, advertising, digital – are a differentiator for what we are building together with Toyota. He joins a team highly prepared to deliver integrated brand communication with excellence for a client that makes us proud to have among those served by Mutato.”
