Campaign created by the Gallery includes a film for TV and online, restaurant activations, among others
McDonald’s, regional sponsor of F1, prepared a campaign aimed at the sporting event that includes a TV film, actions with influencers and exclusive coverage of the São Paulo GP.
The initiative also features exclusive activations at the iconic Méqui 1000 on Avenida Paulista, during the month of October, and at the Interlagos race track on the 1st, 2nd and 3rd of November.
The project, created by the agency GALERIA.ag, features a 30″ film broadcast on open TV, which shows two F1 drivers in their McDonald’s racing cars competing for the podium.
With a scene transition, the pilots become two consumers entering Drive and placing orders for the whole family. The Méqui team, which is preparing the order, parallels the delivery excellence worthy of a pit stop team.
The project also features four other films that will be shown exclusively in 18 other countries in the Latin region, such as Mexico, Panama, Costa Rica, Colombia, Chile and Argentina, among others.
In the national territory, the campaign also has the collaboration of a squad formed by Gabriela Rippi and Julia Rodrigues, as well as Thiago Mansur, Gabriel Rocha, Carol Polita, Cassio Cortes and the duo Guilherme and Otavio from the Vai com Guio profile, who will be doing exclusive coverage directly from the Méqui space at the São Paulo GP.
