One Bra, Leo Burnett’s area focused on digital, and Altermark, responsible for OOH, continue as partners
Bradesco chose AlmapBBDO and Dreamers.gr as its new advertising agencies. The bank opened competition in July, as the propmark at the time.
AlmapBBDO and Dreamers.gr will be responsible for the bank’s business and institutional communications, respectively. THE propmark found that agencies One Bra, an area of Leo Burnett focused on digital, and Altermark, responsible for OOH.
After the end of the relationship with Publicis, Bradesco introduced a new model for managing its communication with the arrival of the dedicated agency Aldeiah., under the leadership of Ana Boyadjian, in April 2022.
In the competition, led by Scopen, were Acenture Song, AlmapBBDO, vilah., Artplan, Asia, Leo Burnett and VML.
According to Nathalia Garcia, marketing and CRM director at Bradesco, both agencies are references in the sector and presented proposals aligned with the company’s purpose.
“We are happy with the process and confident that these partners will support us in relevant and creative deliveries both for our business verticals and reinforcing the institutional pillars of the Bradesco brand”, he said.
