A campaign is also part of the strategy, the aim of which will be to reinforce the new brand
Ativa, an OOH and DOOH media company, celebrates half a century of operation with the launch of its new brand. According to the company, the new identity reflects “the evolution and innovation that have driven Ativa’s trajectory.”
The company decided to celebrate this milestone with a special campaign, created by Integrada Comunicação Total, which will unfold in stages reinforcing the new brand.
“Few companies reach their 50th birthday young, modern and pioneering, and Ativa has always sought this path. We are in constant movement, attentive to market changes and ready for the next five decades with the same innovative spirit that brought us here”, comments Dannie Dubin, president of Ativa.
According to Régis Dubin, Commercial VP at Ativa, OOH media has established itself as a strategic medium for brands, impacting 89% of the Brazilian population. According to recent research, the segment reached investments of R$515.9 million in the first quarter of 2024, that is, 35% more than what was made in the same period of 2023.
“It is the fastest growing media in the country, especially due to the constant technological evolution that has given the sector even more visibility,” adds the executive.
