Consul, Whirlpool’s home appliance brand, launched the “Pizza di Yesterday” campaign, promoting the “Heating Pizza” function available on three of the brand’s microwave models. The film, developed by DM9, features a pizzeria where pizzas are reheated exclusively in the morning, using more than 20 CMS46AR Consul microwaves instead of traditional ovens.
The video is part of a publicity strategy on social media, exploring humor and practicality, hallmarks of the brand. In an activation held in the Jardins neighborhood, in São Paulo, influencers were able to try reheated pizzas in practice.
The “Heating Pizza” function is available on the CRM46AS and CM146AE models, with a capacity of 32 liters and a menu with six pre-programmed recipes. More information is available on the Consul website.
