The project was led by REF+
With the motto ‘Dream, Decide, Travel’, Decolar announces its first international campaign starring Shakira. Led by REF+, the project counts on the artist for her linear recognition in the 19 countries where the travel company operates.
Furthermore, the propaganda was developed in the United States and involved approximately 154 professionals from countries such as Argentina, Brazil, Spain, the United States, France and Ukraine. The signature was designed to be universal and convey the brand’s message about the process of deciding on a trip in people’s imagination, such as Dream > Decide > Travel.
In the film, Shakira visits some of Decolar’s most sought-after destinations, with the intention of demonstrating the company’s proximity to travelers by offering services from the moment they book their flight to the moment they select their accommodation.
“Despegar is very proud to welcome Shakira. Her Latin American roots, her enormous artistic influence and her admirable innovative and global vision make her the perfect ambassador for our brand. Together, we will seek to inspire more people to travel and live unforgettable experiences”, says Alex Todres, general director of Decolar in Brazil.
