Phocus is new in the Creation Club’s ranking of most awarded agencies
In the last edition of the Festival do Clube de Criação, the Brazilian market saw a new independent agency stand out: Phocus. In total, there were 2 golds, 1 bronze and 2 yearbooks for the “Taimes Isquer” project, created for will bank, a result that made it enter the ranking of the 20 most awarded agencies in Brazil, rising on the same stage as AlmapBBDO, Africa Creative, Gut, Wieden+Kennedy, David and so many admired agencies in Brazil and around the world.
A new agency in São Paulo
In the year that the Creation Club theme celebrates “All Flags, One Festival”, a new flag was raised. Or new flags. Originally from the northeast, the Phocus Group also has a presence in the north, central-west and, more recently, in the southeast, with its new office in São Paulo, at Itaim Bibi.
Times Square or Taimes Isquer?
The job that won the five awards took place in New York do Maranhão, one of the smallest cities in Brazil, with 4 thousand inhabitants. A replica of Times Square, Taimes Isquer, was built there to promote the businesses of will bank’s clients: small entrepreneurs and self-employed people from small cities across the country. It took 8 months from briefing to execution. A challenge, since the city is a 10-hour drive from the capital, São Luís, requiring all suppliers to travel to the city several times to carry out the work. As Phocus has a presence in the northeast and southeast, the agency had unique conditions to carry out a national campaign based on regional action.
1 job = 121 subjects
The project became a topic on CNN Brasil, Valor Econômico, Folha de S. Paulo, Isto É Dinheiro and several wide-ranging media outlets in the country. There were 121 articles in the press and a series of content on social media that reached more than 17 million people. From an action in a small town, it was possible to reverberate the fact to a large audience across the country, bringing visibility to the bank’s positioning.
The Phocus Group
Furthermore, Phocus is the leading company of a communication group made up of 4 companies, which work in synergy to make client projects happen in different disciplines. The creative and strategic intelligence comes from Phocus. Live marketing execution is carried out by Faz Promo. The films are produced by Uncave Filmes. And technology solutions are developed by Maximize.
“It was thanks to this synergy that we were able to execute such a challenging project, which brought us so much pride and has now conquered Brazil”, says Tiago Albuquerque, partner and COO of Grupo Phocus.
In recent years, the Phocus Group has contributed to building brands such as Vivo, Ambev, Cyrela, Vale, Coca-Cola, Dasa, Grupo Equatorial, Aegea, Banco da Amazônia, Sebrae, will bank, San Paolo Gelato, Cinesystem, Hypera Farma, Echo Energia, SteelCorp Group, among others.
New perspectives
This new moment is the result of a series of initiatives by the Phocus Group to reach the São Paulo market. “With this result at the Club in 2024, we enter the conversation of the largest advertising market in Brazil, positioning ourselves as a new thing on the rise, without losing our origins and our multiple accents. This is, without a doubt, a very important moment in our history” , comments Daniel Caracas, partner and CEO of Grupo Phocus. “Being all over Brazil makes our team a great melting pot of talents, references and perspectives that make all the difference in the conception of work”, adds Danilo Blume, partner and CCO of the group.
If the purpose of the Phocus Group is to question limits and inspire, every year this has happened in different ways, with new achievements and new ideas.
