Developed by BETC Havas, ‘Starts every day’ wants reinforce the commitment to supporting entrepreneurs of different sizes
Santander presents its new advertising campaign aimed at corporate customers. With the motto “It starts every day”, the action uses an approach based on the real needs of companies, in addition to reinforcing the commitment to supporting entrepreneurs of different sizes.
Developed by BETC Havas, the campaign that debuted during the Jornal Nacional break, on TV Globo, in addition to TV, is also being broadcast within the Bank’s social networks and in outdoor media (OOH), highlighting the solutions that boost and adapt to the business growth.
The campaign film shows that entrepreneurs are tireless in their quest to do their best every day, facing each challenge with resilience and focus.
The Bank’s repositioning in the corporate segment connects directly with the concept of the previous campaigns “Start Now” and “Start in You”, aimed at high-income and mass audiences.
As well as its actions aimed at individuals, Santander reinforces its stance of being at its customers’ side at all times during their journey, offering personalized solutions that encourage growth and the implementation of new projects.
The offer behind the action for companies highlights the Avançar Program, a Santander initiative that offers free content for entrepreneurs. The bank’s project has already impacted more than 50 thousand companies through an exclusive platform with free content on management, partnerships, work environments and hiring, in addition to providing access to news, online courses on management, training and a series of strategic partnerships that help entrepreneurs face market challenges.
