There are three quotas available: Big, Camarote and Brother
After closing the Football 2025 package, with only one quota left to be sold, Rede Globo is on the field to consolidate the sale of sponsorship quotas for BBB 25, which the broadcaster defines in its commercial plan as the largest reality cross media in the country.
On TV Globo alone, the reach is 130 million people. At Multishow, the average of 30 million people. And it is the most talked about topic on social media with a share of 81%. Data from Stilingue shows that there were 57 million mentions of the program’s participants on the networks.
There are three formats of quotas for sale: Big (R$ 124,097,814 million), Camarote (R$ 95,108,802) and Brother (R$ 24,540,331). Each quota has, respectively, the cost of R$3,443,601, R$1,830,813 and R$1,197,116 for the payment of related rights. And, also, production costs are the responsibility of the brands.
The BBB 2025 plan also has a quota for the Top 5 seconds. The Confrontation quota costs R$47,310,710 and the Decisions R$47,196,210. The rights and related rights, for both cases, have a value of R$ 1,188,578.
But that’s not all that advertisers can take advantage of to display their communication and promotions in the global reality show: Market, which involves the Leader Test, for R$40,130,100, plus related rights for R$4,269,222 million; Prize, which covers a debut test, an action in the final and insertion at the time of announcing the winner, for R$ 45,436,662 million, plus related rights of R$ 4,811,255 million; and Almoço do Anjo, related to lunch and the Leader’s Test, for R$40,130,100 million, plus related rights for R$4,275,972 million.
Segment combos are part of the BBB project. There are six shares: Tá na Mesa 1 and 2, respectively for R$ 12,025,670 and R$ 12,881,836 million, plus related rights for R$ 1,118,445 (each); Hair, for R$12,881,836, plus related rights for R$1,156,680; Deodorant, for R$ 12,075,523 and related rights: R$ 1,118,445; Snack, for R$ 11,717,918 and related rights with a value of R$ 1,079,085; and Automotive for R$11,592,246, plus related rights for R$1,317,520.
Combo Humor, with TV Globo, Multishow, GShow, Globoplay and VIU (Globo’s digital social media unit), costs R$6,273,013. Digital campaign licensing costs R$708 thousand, but the advertiser can expand this scope by licensing BBB assets to work on films during Globo breaks for R$248 thousand; on other platforms, such as OOH, for R$106 thousand.
The possibility of producing campaign pieces for the brand’s social networks, with images of the brothers inside the house, costs R$ 800 thousand, in the case of 100 images; R$1.2 million if there are 150 images; and R$1.5 million (unlimited use of images).
Cross media continues. The coffee in the Mais Você program, by Ana Maria Braga, with 13 actions, has a value of R$11,360,345 million. And with 26 shares the cost rises to 15,750,610 million. The Meeting with Patricia Poeta, exclusive to the Confessionário, costs, with 16 actions, R$ 8,183,498 million and with 8 actions R$ 5,487,286 million.
The deadlines for confirming advertisers for 2024 end on October 24th for Big and Camarote quotas; and Top and Brother until the 25th.
This year the Big quota included Mercado Livre, Stone and Seara; Camarote featured Amstel, Chevrolet, Downy, Esportes da Sorte and Rexona; and Brother Ademicon, CIF, Hypera, Pharma, Latam and McDonald’s.
In total there were 24 brands, such as iFood. In 2024, revenue from the program was more than R$1.5 billion. And the expectation is to surpass this mark in 2025.
