O Boticário brought together the two Brazilian drivers Felipe Drugovich and Gabriel Bortoleto for the launch of the limited edition of Malbec 20
O Boticário launched a campaign to celebrate two decades of Malbec bringing together, for the first time, the two main drivers in Brazilian motorsport today: Felipe Drugovich and Gabriel Bortoleto. The action seeks to highlight the recognition and appreciation of the legacy, while at the same time looking to the future.
Entitled “The future is our legacy”, the campaign announces the arrival of the limited edition of Malbec 20. With an exclusive design created by the Italian automotive design brand, Pininfarina, the special and collectible edition uses a formula that incorporates wine alcohol macerated by 12 years in French oak barrels.
The creative concept sought to reflect the idea that true greatness lies in building dreams and in the great race to make them come true, celebrating the legacy that got us this far and also looking to the future. The photos were taken by photographer Hick Duarte, who was chosen to capture this moment and bring stories and aspirations amidst the historic landscapes of Modena, Italy, one of the main hubs of world motorsport.
“Malbec is an iconic brand with a unique history in the world, achieved by bringing innovation to the Brazilian perfumery market, with the first and only fragrance to use a formula that incorporates wine alcohol, and which has continued to challenge itself and build its legacy over the years. With this in mind, we aim to bring together people who are also creating their stories of achievement and building a visionary future for our campaigns. says Marcela De Masi, executive director of branding and communications at Grupo Boticário.
