Fiverr, a global freelancing platform, launched its new campaign titled Nobody Cares.
With a fun and extravagant tone, the video is a vibrant musical with a chorus that reinforces: “AI is only as powerful as the talent that uses it”.
Created by Fiverr in-house, the campaign spares no color and energy to promote a clear message: technology only reaches its maximum potential when guided by qualified professionals.
The announcement is part of a digital media strategy aimed at the technology, electronic services and professional sectors.
All the clichés of the AI world are in the film. From the enthusiastic post by the VP of marketing talking about the campaign made with AI, to the news filled with buzzwords on the topic.
But, according to the campaign, no one cares. People matter if communication works. Just that.
