In order to break the stigma that porcelain should only be used on special occasions to become part of people’s daily lives, Tramontina launches a new campaign in partnership with iFood, a Brazilian technology company. Created by W3haus with the concept “Porcelanese – The special moment is today”, the nationwide campaign will randomly distribute porcelain from the brand, Ingrid and Soho lines, to customers who place an order through iFood in São Paulo this October , promising to elevate the gastronomic experience of users and brand lovers.
To encourage action, the campaign includes interaction between brands on their respective social networks, content with digital influencers, sending email marketing and, mainly, sampling action, which aims to distribute products. “Our objective is to generate recognition for the brand and present the different lines of porcelain, connected with the most different styles, so that they can continue to be present and transform people’s daily lives and tables”, highlights Rosane Mesturini Fantinelli, Marketing Director from Tramontina. “Whether for a meal alone, with family or friends, organizing the utensils with style and care demonstrates affection and dedication to the occasion and the guests, and does not need to be reserved just for celebrations”, suggests Marcio Lucena Lisboa, director of Tramontina.
“We want to show that Tramontina porcelain can and should be part of consumers’ daily lives. Whether you’re taking items out of your closet or purchasing new ones, the idea is to use them in simple moments, such as when receiving a delivery order. And no one better than iFood to tell this story, showing that porcelain is perfect for all moments, from the most common to the most special”, explains Clarissa Barreto, Creative Director at W3haus.
Recognized by 94% of the population and preferred among Brazilians, iFood was elected one of the most loved brands in the country by the ranking of Ecglobal, a Stefanini Group company. Currently, there are more than 55 million active users on the app every month. The initiative is the result of the relationship between the iFood Ads area, an iFood business unit that aims to generate connections between brands and consumers, with Tramontina.
