The limited products are inspired by the film ‘Best Beetlejuice: Beetlejuice Beetlejuice’ and will feature digital activations
As usual, Fanta launched its limited editions for Halloween and this year, in partnership with Warner, the new flavor was inspired by the film ‘Ghosts Still Have Fun: Beetlejuice Beetlejuice’.
Called ‘Fanta Beetlejuice Re-Possession’, the first promotional action, created by Open X and led by Ogilvy Brasil, will challenge consumers to invoke the product by interacting with Alexa, Amazon’s virtual assistant. When activating the ‘Fanta Beetlejuice’ skill by saying “I want Fanta, I want Fanta, I want Fanta” consumers will receive a special Fanta surprise.
“It’s Fanta’s way of bringing Beetlejuice into people’s homes. Mixing brand experience and conversion. We are happy to announce this partnership again, bringing this immersive and fun action, providing an even more exciting Halloween for everyone”, comments Ted Ketterer, head of marketing at Coca-Cola Brazil.
Fanta launches soap opera on Tiktok
On another front, Fanta launched this Tuesday (22) the first horror soap opera designed for TikTok: “Mystery on Board”. Consisting of seven episodes, the production is inspired by the universe of Beetlejuice, by Tim Burton.
The soap opera was created by Open X, led by VML Brasil and will be broadcast throughout Latin America. The stars are creators from three countries: Brazilians Pkllipe (@pkllipe), Lorena Rufino (@lorerufis) and Jackson Moura (@jacksonmoura); the Chilean Vaitiare Crespo (@vaimonroe); and Mexicans Alejandro Gutierrez (@alejandrogogut) and Stephany Leal (@leal_stephany).
Screenwriter Manuela Cantuária joined the project produced by Ladybird and with audio from Antfood, and writes the episodes alongside Lucas Cunha.
@fanta A train. Six creators. And a mystery. Who will be able to escape before the last stop? Stay tuned!
♬ original sound – Fanta
In addition to the new flavor, Fanta Mistério Beetlejuice has packaging illustrated by the character from the film, played by Michael Keaton, the campaign in Brazil also features Astrid (played by Jenna Ortega) for Fanta Laranja, Delores (Monica Bellucci) for Fanta Uva, Delia Deetz (Catherine O’Hara) for Fanta Maracujá and Lydia Deetz (Winona Ryder) for Fanta Guaraná. The products, available nationwide since September, feature a QR Code that can be scanned to unlock exclusive experiences.
