Campaign, created by DM9, shows a pizzeria specializing in serving reheated pizzas in the morning
Consul launched the “Pizza di Yesterday” campaign to present the three new microwave models that have the function of heating pizza. Created by DM9 and produced by silviomedeiros.net and Hefty, the piece shows a pizzeria specialized in serving reheated pizzas in the morning. The strategy relies on publicity on social media.
In the film it is possible to see that instead of a wood-fired oven, the establishment has more than 20 CMS46AR Consul microwaves and a pizzaiolo specialized in opening boxes of pizzas to be reheated instead of pasta for a new
batch.
To show the functionality in practice, the brand took guests to discover the new product at an event, held in São Paulo, which was attended by influencers such as Valentina Bandeira and Gabô, who were able to try the pizza reheated in the microwave.
“If there’s one thing that Consul knows how to deliver, it’s well-thought-out solutions, and there’s nothing like a slice of pizza the next day, with lots of flavor, made with the utmost care.
ease, just by pressing a button inside your microwave”, says Bertha
Fernandes, brand and communications director at Whirlpool.
“Consul is a good-natured and genuinely Brazilian brand. Therefore,
We look for a fun angle based on people’s behavior to
communicate the functionality they offer. In the video, we brought all the
Brazilianness and practicality of Consul, using elements that connect with the
consumers”, explains Laura Esteves, VP of creation at DM9.
