The piece, developed by T&P Powered by Mirum, is the first campaign with ambassador Rayssa Leal
Snickers launched a campaign with Olympic medalist Rayssa Leal for social media. The piece is the brand’s first action with the skater after announcing a team of ambassadors for Brazilian skateboarding and sponsorship of major events and spaces dedicated to the category, such as Street League Skateboarding (SLS) and Layback.
Developed by T&P Powered by Mirum, “Beginner’s Error” shows Brazilian fans in funny and diverse situations, such as getting the day of the match wrong, stopping in the middle of the opposing crowd, or even getting their costume wrong to support the skater in a competition, among other mistakes people can and do make when they are hungry. In this context, the skater will be the problem solver by delivering a Snickers bar to the fan and reinforcing the brand’s global concept “You’re not you when you’re hungry”.
“Brazilians have a unique way of supporting, enthusiastic and fun. This was the inspiration for the creation of this Snickers campaign, which reinforces our position of bringing to the public situations and mistakes that fans make when they are hungry, with a view creative and humorous characteristics of the brand”, explains Denise Door, CMO of Mars Wrigley.
