Action for Sumitomo Chemical Brasil was created entirely using generative artificial intelligence
The agency bauc.ag created a web series for Sumitomo Chemical Brasil with four episodes created entirely using generative artificial intelligence (GenAI) to celebrate the profession of agricultural engineering. The strategy is promoted on channels such as Instagram, LinkedIn and YouTube.
All production elements, from the soundtrack, characters to animations, were generated using GenAI, based on prompts developed by the bauc agency.
“We have already used GenAI in several projects for over a year, but this was our first 360º project that brings robust and complex development. It was very important to give brand consistency, relevance to the characters with this innovative and more playful look”, highlights Rodrigo Roccasecca, COO of the bauc agency.
Four professionals in the field were selected to share their stories and routines. “The Agricultural Engineer is fundamental to the success of agribusiness. With this web series, we seek to show how dynamic and multifaceted this profession is, using AI to portray the ‘daily life’ of these professionals in a light and relaxed way”, says Kelly Santos, digital marketing analyst at Sumitomo Chemical Brasil.
