Film was created by Zulu Films and regionalized by agency CP+B
Motorola’s new campaign, which focuses on the launch of the edge 50 neo model, has the motto ‘good in the photo, hard when falling’. The strategy follows the idea that consumers want a smartphone with a beautiful, resistant design and a good camera.
The film, created by Zulu Films and regionalized by CP+B, is broadcast on open TV, pay TV and the entire digital ecosystem (Youtube, Social Networks, etc.) and will mainly highlight the arrival of military ultra-resistance on devices, an exclusive standard from Motorola.
The commercial also shows the experience of professional cameras with SONY sensors associated with Moto’s artificial intelligence. The broadcast will air until November 10th on TV, in between programs such as Fantástico, Caldeirão do Mion, Altas Horas, among others, and until the end of November with digital content.
