Brand hits the fashion market with three different lines for the first collection and video created in-house
Volt Sport, in celebration of three years of existence, announced the opening of a second brand, Volt Lifestyle, which seeks to follow the lifestyle of Volt customers, whether practicing physical activities, going out on weekends or work meetings. The brand strategy includes institutional video created internally by the Volt team.
Founded in 2021 by Fernando Kleimmann and Adalberto Baptista in the city of Joinville (SC), Volt Sport supplies sports equipment nationally and, today, has contact with 11 clubs that are in the first and second division of football: América MG, Avaí, Botafogo, Criciúma, Figueirense, Fortaleza, Joinville, Remo, Santa Cruz, Vitória and Vila Nova.
The brand’s first collection is made up of three lines: Athletics, with breathable and comfortable fabrics for a sports lifestyle; Heritage, which combines streetwear codes with large shapes, sober colors and a laid-back aesthetic and football heritage; and Sportstyle, the brand’s ‘athleisure’ line, which combines casual and sporty with a wide range of products that range from sweatshirts to tailored trousers.
“Volt Lifestyle is urban, young and trendy, seeking to provide a healthy and conscious lifestyle for an audience that aims to balance work and personal life, valuing emotional and mental well-being”, says Fernando Kleimmann, CEO of Volt.
