Influencer and journalist Silvia Ruiz teamed up with economist Cristiana Bittencourt to found Re-Age, an *agetech* aimed at women 45+. The startup hits the market after two years of research, offering climacteric-focused supplements and a content platform. Silvia explains that her goal is to “end the stigma and misinformation about this phase”, highlighting that “women spend almost half their lives in menopause, but the industry ignores their needs”.
Silvia and Cris
Re-Age’s line of products, developed by experts, includes *meno-energy*, which promises to “improve focus, energy and attention”, and *meno-balance*, formulated to “improve libido, reduce waves of heat and balance hormones.” Cristiana highlights the potential of the sector, stating: “As a woman who is going through menopause and has been working in the startup market for many years, it is a huge opportunity.”
Re-Age also launches the “Vividas” community, offering a space to share experiences and educational content. “The purpose is to bring high-performance products, but also quality content and a support network”, concludes Silvia.
