With an investment that exceeds R$10 million, the brand’s debut took place last Sunday (20)
Cimed announced its sponsorship of the vitamin brand Lavitan in the segment “Who Wants to Be a Millionaire?”, shown on Caldeirão do Huck, on Rede Globo. With an investment that exceeds R$10 million, the brand’s debut took place last Sunday (20).
As part of the action, Cimed will debut “Momento Lavitan” in two episodes, in which the audience will be asked a question about the brand. Those who get it right will be rewarded with vitamins.
“Our focus will be to continue with educational initiatives to better connect with consumers, who still lack information about the relevance of vitamin consumption in promoting immunity and quality of life. Our main objective for next year is to transform this reality in Brazil”, says João Adibe Marques, CEO of Cimed.
