Anonymous Content Brazil announced the arrival of four new stage directors: Rocio Crudo, Quemuel Cornelius, Natalia Leite and André Inácio. They join Vellas to reinforce the production company’s team, working on advertising and entertainment projects.
In addition to the five Brazilian directors, the operation now includes names from Anonymous’ global team, such as Alex Hulsey, Alyssa McClelland, Pantera, ThirtyTwo and Tim Godsall, who will now be available for work in Brazil. The proposal is to diversify productions, ranging from short commercials to streaming series, maintaining a focus on different narratives and audiences.
“We are forming a team capable of developing the most diverse creative production solutions, whether in entertainment or advertising, with renowned names in global production and with fantastic repertoires”, says Vellas. “Having directors from different countries around the world working together brings even more richness to the construction of narratives for brands.”
Rocio Crudo, an Argentine director, is known for stories that explore human emotions and has worked for brands such as Ebay, Gatorade, Movistar and Heinz. Quemuel Cornelius is recognized for his bold narratives, having worked on campaigns for WhatsApp, Meta and Motorola, in addition to being nominated for a Latin Grammy 2020 for a music video. Natalia Leite has episodes of “The Handmaid’s Tale” and the pilot of the series “Black Cake”, in addition to campaigns for Vans and The North Face. André Inácio, coming from producers such as ParanoidBR and BossaNovaFilms, directed commercials for NIVEA, Nike and Adidas and won awards such as Cannes Lions and D&AD.
“Rocio, Quemuel, Natalia and André are talents that fit perfectly into Anonymous’ value proposition and have the ability to create and materialize scripts in any format”, highlights Renata Dumont, general director of Anonymous Content Brazil.
