“O Brasil Tá Aqui” was created based on a survey that understood the consumption profile of Brazilians who use the app
Kwai for Business presented a new positioning of the commercial platform during the Kwai for Business Summit 2024, in addition to announcing the winners of the first edition of the Kwai Ad Awards.
The new positioning “O Brasil Tá Aqui” was created based on a survey commissioned by the brand from the market research and consultancy institute Ipsos, to identify the consumption profile of Brazilians who use the app. The highlights of the study were presented during the Summit and showed that those who use the application have a profile very close to the connected population and a similar, sometimes higher, purchasing potential. Around 95% of users have made an online purchase in the last six months. The conclusion is that Kwai users are “clickers”, not “scrollers”, and interact with brands all the time, spending an average of 65 minutes on the app every day.
“The new positioning ‘O Brasil Tá Aqui’ reinforces our commitment to prioritize national culture to make the platform an application with the face of ‘Brazil with an S’. This combination turns into real content, contributing to increasingly deeper connections with real people and becoming a great opportunity for brands”, says Heloisa Goldman, head of agencies at Kwai for Business.
Furthermore, the first edition of the Kwai Ad Awards rewarded the most impactful marketing cases on the app this year. The award ceremony was led by Bnd TV anchor Cynthia Martins and featured three categories: in “Collab de Millions”, the award went to Infinite Pay; “Brillou no Kwai” for Mercado Pago; and “Golden TeleKwai” for PepsiCo with Crunchy Cheetos.
