Partnership provides exclusivity in the product portfolio in the snacks, nuts and nutrition categories
PepsiCo announced its official sponsorship of Allianz Parque as the official supplier of the product portfolio in the snacks, nuts and nutrition categories, guaranteeing exclusivity for brands such as Doritos, Lay’s, Ruffles, Elma Chips, Kero Coco and Toddynho.
In addition to providing exclusivity in the sale of products, the contract grants PepsiCo rights to use the brand in marketing actions and allows the company to hold the naming rights for the two concierges accessing the premium areas of the stadium, which leads to the passage to the cabins, lounges and restaurants.
“We are very happy to announce the partnership with Allianz Parque. The space connects with our purpose of being closer to the consumer during moments of entertainment and leisure, be it a good football match or an unmissable musical concert. Through sponsorship , we want to provide the public with a complete experience, with lots of flavor and fun”, highlights Martín Ribichich, vice president of sales at PepsiCo Brazil.
