Last Tuesday night (23), the Share Social Media 2024 Award recognized the professionals, agencies and campaigns that stood out in the social media scene. Held at Mackenzie’s Ruy Barbosa Auditorium, in São Paulo, the event brought together big names in the market and brought, in addition to the awards, a program that covered topics such as artificial intelligence and social trends.
The opening was carried out by Rafael Martins, CEO of Share and Rafael Santos, Director of the Communication and Literature Center at Universidade Presbiteriana Mackenzie, with the participation of Giovanna Pedroso in conducting the entire awards ceremony.
The program began with the lecture “How young professionals are transforming advertising”, with Lucas Schuch (Doctor in Communication), followed by the panel “Creating with AI: Challenges and Opportunities”, mediated by Leonardo Araujo (C4V3), with the participation by Larissa Magrisso (Lúcidas, WMcCANN), Gabriela Moura (Talent) and Nathalia Evelyn (Futurista).
The event also featured a presentation by Luciano Potter, with the theme “Why listening to stories will save your life”, and the closing panel “Social Trends”, mediated by Marc Tawil (LinkedIn Creator), with the participation of big names communication professionals such as Joyce Prestes (Meta), Laís Orrico (LinkedIn) and Oris Lima (Kwai).
Awards were handed out throughout the event, recognizing professionals and agencies that made a difference in categories such as Creation, Planning, Media, Content and Influencer Campaigns, among others.
For Rafael Martins, CEO of Share, “The Share 2024 Award is another opportunity for us to show how much the Social Media market is innovating and evolving. Recognizing these professionals and projects is our way of contributing to the development of a market that continues to grow.”
Winners:
- Social Media Professional of the Year: Beatriz Guarezi | Bits to BrandsProfissional of the Year – Creation: Gabi Almeida and Cesar Antonio | We did a Roll
- Professional of the Year – Media: Renata Gomes | DM
- Professional of the Year – Content: Larissa Araújo
- Professional of the Year – Planning and Strategy: Alyne Cristine | Digital Favela
- Agency of the Year: Duo Studio
- Best Commercial Date Campaign: Consumer Day with É o Tchan and Shopee Lovers
- Best Campaign with Influencers: Management of the Future Web Series | Sankhya Management
- Best Product or Service Launch Campaign: Topper Review | Gampi Creative House
- Best Integrated Campaign: Beer Coruja | WT.AG
- Academic Category: Marketing and Communication for the Carmed brand | Alicia Rodolf, Ana Arais, David Waintraub, Giovanni Gdikian, Isabella Lia Mesquita and Maria Eduarda Diniz
- Honoree of the Year: Dani Rodrigues
The Share 2024 Prize was sponsored by Azul, Mackenzie and C4V3 by Leo Araujo.
