According to Tunad, a reduction was 21% compared to the month of August
Tunad report showed a reduction in betting advertising investment in the month of September, compared to August. In August, the sports betting market invested around R$90 million in television advertising.
However, in September there was a reduction of 21%, resulting in a total of R$70 million. Despite this, the number of insertions remained similar, being 13,544 in August and 13,638 in September.
In the two months, Betano, Superbet, Betnacional, Sportingbet and Betsul were among the brands that invested the most. Betano led in August, with an advertising contribution of R$16.7 million, followed closely by Betnacional with R$14.7 million.
In September, Betano remained at the top with R$12 million, while Superbet rose to second place with R$10 million.
In São Paulo, Betano also stood out in the number of advertising insertions. In the month of August, the brand led with 4,322 insertions, followed by Superbet and Betnacional.
Last month, Betano remained in the lead with 4,182 insertions, while Superbet intensified its presence, reaching 1,905 insertions.
The reduction in advertising investments happened in the same month that the Central Bank released a document, which showed that Brazilians spent around R$20 billion per month on online betting, between January and August this year.
Authorized bets
This week, the Ministry of Finance released a new list of bets authorized to operate in the country after regulation. Now, there are 100 companies authorized to operate 219 bets.
Of these 219, 26 received authorization from the Federal Government to operate only at the state level, divided into the following regions: Rio de Janeiro (8), Paraíba (8), Paraná (5), Maranhão (4) and Minas Gerais (1).
For platforms that have complied with all requirements since the beginning of the regulatory process, such as the bets mentioned below, regulation in the country will represent a true watershed.
(Credit: Photo by Thomas Lefebvre on Unsplash)
