Action, created by Next, from the Dreamers Group, wants to highlight the tranquility that the brand brings to renovations and construction
Vedacit presented the ‘Peace for all work’ campaign, developed by Next, the Dreamers Group’s agile methodology agency, and starring former player Denílson.
The action reinforces the brand’s mission to provide peace of mind during renovations and constructions, by preventing the most common problems and ensuring the “smell” of a peaceful construction project.
With a fun analogy to football tactical schemes, the advertising film features the former player wearing Vedacit’s “yellow” shirt, as well as reinforcing the brand’s commitment to being a practical and effective solution for waterproofing and the success of all projects. .
The campaign also has a jingle, which is already being broadcast on the radio, as well as a large digital presence, with proprietary content and pieces on the brand’s social networks. Communication will also be broadcast on TV, radio and digital.
