Vedacit launches the “Peace for all work” campaign. Developed by Next, the Dreamers Group’s agile methodology agency, the communication is starred by former player Denílson, the action reinforces the brand’s mission of providing peace of mind in renovations and constructions, by preventing the most common problems and ensuring the “smell” of a peaceful work.
With a fun analogy to football tactical schemes, the advertising film features the former player wearing Vedacit’s “yellow” shirt, as well as reinforcing the brand’s commitment to being a practical and effective solution for waterproofing and the success of all projects. . The campaign also has a jingle, which is already being broadcast on the radio, as well as a large digital presence, with proprietary content and pieces on the brand’s social networks. Communication will also be broadcast on TV, radio and digital.
“With the Paz para Toda Obra signature, we created an immediate connection with bricklayers, store owners and consumers. And the use of Denílson was the big key to having the charisma we needed when transmitting this message. It’s a great opportunity for us to resume the brand’s presence in the media”, comments Vitor Cybis, Marketing Executive at Vedacit.
“The central objective of the campaign is to reinforce that, with Vedacit, the work is no longer a cause for concern. The concept reflects the brand’s commitment to transforming challenges into solutions, with more security and peace of mind for everyone who participates in the process”, concludes Marcelo Conduru, CEO of Next.
