Agency will be led by partners Leandro Veríssimo and Hugo Filipe Pinto
Born in Portugal, Shopper Action arrives in Brazil. The agency, whose partners are Brazilian Leandro Veríssimo and Portuguese Hugo Filipe Pinto, brings together proprietary methodologies applied from the moment of strategy and planning to placement.
The operation’s operating model brings a vision that understands and acts based on different motivations and purchasing habits, from physical stores to e-commerce, creating solutions that encourage and facilitate the purchasing process, minimizing doubts and increasing effectiveness.
The operation is supported by three strategic pillars: Intelligence, consultancy base for market studies and analysis; Creation & Content, which treats creativity in a more organic way; and Action, responsible for practical implementation.
With more than 20 years of experience in the areas of planning and communication, Leandro Veríssimo has already served as marketing leader for Eletromidia and JCDecaux, leaders in the OOH industry. In addition, he also worked for agencies such as Grey, Idealista and NewContent, working with brands and companies from different sectors, such as Unilever, BRF, Bradesco, Michelin and Ambev.
Hugo Filipe Pinto is the founder of Ray Gun Worldwide, one of the main independent agencies in Portugal, also operating in other European markets such as the United Kingdom, Spain and France, and also of Shopper Action – which was born as a nucleus of specialties from agency and brings in its portfolio projects for clients such as Nintendo, Reckitt Benckiser and Netflix, among others. In the Brazilian operation, he will act as head of creation, also counting on the support of his international team.
