The launch of the brand’s Idôle line features an original song and video directed by Dauto Galli
Lancôme teamed up with singer Priscilla Alcantara to launch the national campaign for the Idôle line.
The release has a clip and unreleased song, called “Eu sou ela”, which premiered this Thursday (10).
Set in São Paulo and directed by Dauto Galli and filmed by João Viegas, the music video features Priscilla in a pink outfit and with flowing hair in a dance studio, referring to the packaging of products from Lancôme’s Idôle line.
The music video ends with Priscilla lifting the bottle of the Idôle fragrance, as does the brand’s international ambassador, Zendaya, in the fragrance’s campaign video.
The song, copyrighted by Priscilla, was made to celebrate women’s month and talks about women who support women. The song also marks the launch of the brand’s Idôle Aura fragrance, Idôle Liner eyeliner and Lash Idôle Waterproof mascara.
“As the Idôle makeup and fragrance line was created for Generation Z, we chose to develop the music video with singer-songwriter Priscila Alcântara, who has enormous relevance for this generation. Through the partnership, the brand will amplify the message of female empowerment and sisterhood to women throughout Brazil through various communication channels”, said Marcela D’Avila, Lancôme’s Director in Brazil.