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Adidas promotes sneaker exchange in São Paulo
Action is part of a broad campaign that has already passed through Belo Horizonte, Recife and Rio de Janeiro
adidas has prepared a USP event, in São Paulo, next Saturday (26), to promote the new “Adizero Drive RC” through a sneaker swap action, starting at 6am. The action is part of a broad campaign that has already passed through Belo Horizonte, Recife and Rio de Janeiro with a kind of “treasure hunt”, and now returns to São Paulo.
The first 100 runners who have their board shoes will be able to exchange their old shoes for the new adidas shoes.
On site, there will also be a truck with several pairs of the “Adizero Drive RC” so that those present can test the new model.
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