The advertising agency Dojo, owned by partners Rodrigo Toledo and Thiago Baron, announces the opening of a new office in London: Dojo UK. The international expansion aims to explore opportunities in a strategic market, integrating the creative visions of Brazil and the United Kingdom, as well as expanding the reach in business, media and topics such as Artificial Intelligence.
Dojo UK will be led by Rafael Freitas, who has 14 years of experience in London, having worked for clients such as Shell, Johnson & Johnson, Canon, Air Canada, Sage and Vodafone, at agencies such as Wunderman Thompson and VML, as well as founding the content studio at JWT London. In Brazil, Freitas began his career at Ogilvy and worked at agencies such as Lowe, JWT and F/Nazca Saatchi & Saatchi, working for brands such as Unilever, P&G and Diageo.
“I was lucky enough to work and learn a lot with Rodrigo Toledo at some stages of my career in Brazil and it is a great pleasure to be able to work alongside him and Baron on the international expansion of an agency as incredible as Dojo. We have the chance to bring to the United Kingdom a differentiated offer of communication services and mix the best of these two great communication centers, which gives us the strength to act both with a local perspective and with a global scope”, says Freitas.
Dojo adopts a “social first” approach, which has found traction in other markets through global customers. “Dojo is an advertising agency created for the hyperconnected era – and the launch of Dojo UK follows the same logic. We understand that, today, every brand is a social brand and, therefore, we put social intelligence at the center of everything we do. We have been a ‘Social First’ agency since our founding. We harness the power of digital dynamics to shape perceptions, influence behaviors and build brands and businesses across all channels”, explains Rodrigo Toledo.
Dojo UK’s model, like that of the Brazilian office, seeks to integrate the brands’ discourse with the vanguard of digital culture through actions that reflect contemporary conversations. “It is an approach that is more advanced in the United Kingdom, but is already developing well in Brazil and generates a much more authentic connection with the public”, reinforces Toledo.
