Eagle Agência is in charge of activating the Mammography Cart, part of the “Pense Rosa” initiative, promoted by BB Seguros in partnership with the NGO OrientaVida during Pink October. The action aims to take breast cancer detection and diagnosis exams to women in needy regions of the state of São Paulo, through mobile units.
The Mammography Cart is part of the Breast Cancer Exam Donation Program, which takes place throughout the year throughout Brazil, also using ships and partnerships with clinics, laboratories and hospitals in different locations.
From the start of the campaign in 2016 until June 2024, more than 26,557 women were treated, resulting in 180 diagnoses of breast cancer. In the second half of 2023 alone, the initiative detected 29 new cases, equivalent to one for every 220 mammograms performed. Created by the NGO OrientaVida, the campaign also works to provide professional training for women in vulnerable situations, ensuring greater access to essential care.
With this impact, the “Pense Rosa” campaign, carried out by Eagle Agência for BB Seguros, won 1st place in the “Action or Initiative to Support the 3rd Sector” category at the Live Awards, reinforcing its social relevance and commitment to health public.
“Carrying out the Mammography Cart activations for BB Seguros is a unique and rewarding opportunity”, says Brenda Maia, CEO of Eagle Agência. During exams, women waiting for care can participate in a hand spa offered on site. “Breast cancer is one of the biggest health concerns for women, and being able to directly contribute to bringing screening and diagnostic exams to needy regions is a responsibility that we embrace with great pride. We believe that this is the essence of working with purpose”, concludes Brenda Maia.
