Action by the construction company, in partnership with DM9, wants to value the profession
Singer and actor, Mumuzinho will play Marco, a real estate agent, in the soap opera ‘Mania de Você’. MRV teamed up with Globo to celebrate and value the broker profession, fundamental to the Brazilian real estate market.
Throughout the chapters, Mumuzinho will support the character Gael, a receptionist at a resort, played by Igor Cosso, so that he can fulfill his big dream, achieving his own home.
Marco will be responsible for guiding Gael throughout the journey of purchasing his first apartment.
MRV’s merchandising in the 9pm soap opera is the second stage of the “Tem um MRV apartment for you” campaign, signed by DM9, which began in June 2024. Filmed in real apartments, the campaign highlights the diversity of customer profiles and how MRV apartments meet the most different needs and aspirations.
“We used the soap opera to recognize the role of the real estate agent, giving the role that the job deserves and already has within MRV”, explains Laura Esteves, VP of creation at DM9.
At this stage, MRV highlights its commitment to transforming the home buying process into an accessible and personalized experience and also highlights the profession of the broker, a professional who plays a multifaceted and essential role in the real estate market.
