Film, created by Grupo Sal, includes dissemination on digital channels such as YouTube
Zoop launched the “Tap to Pay” campaign starring journalist and presenter Ana Paula Padrão. Created in partnership with Grupo Sal, the initiative aims to highlight the relationship between technological developments in payment methods and consumer confidence, presenting the approach payment solution using the cell phone as a machine. The piece will be published on several channels, with an emphasis on platforms such as YouTube.
The action presents a visual concept based on Michelangelo’s painting “The Creation of Adam”, and, through graphic representations, illustrates the importance of touch in commercial transactions, incorporating elements such as smartphones, digital watches and cards.
“The most interesting thing about the creation process with Zoop is the creative collaboration between the teams of both companies. We listened a lot, studied, learned and, together, created our own narrative for the campaign”, says Marcelus Viana, VP of creation at Zoop. Salt Group.
“We invested in this campaign because we believe in the transformative power of this solution. ‘Tap To Pay’ represents the evolution of trust in digital payments. It is the ‘future’ here and now. With a single tap we are transforming the way companies carry out transactions payment and this impacts not only practicality, but also the security and flexibility that the current market demands”, says Marcella Calfi, marketing manager at Zoop.
