The strategy was designed by the Gallery and has the motto ‘what if the unexpected invites you on a date?’
Natura debuts its newest campaign to promote the Essencial Sentir fragrance, developed by the Galeria.ag agency. With the slogan ‘what if the unexpected invites you on a date?’, the advertisement represents that breaking expectations can bring surprises when people open up to feeling – both in life and to new olfactory experiences.
The promotion includes a 30-second advertising film, broadcast on open TV and OOH media in Salvador, Recife and Fortaleza, in addition to national broadcasts during football broadcasts on Globo. The digital strategy stands out on TikTok, where creators review the fragrance, complemented by activations with influencers and presence on other digital platforms, prioritizing the Northeast and North regions.
In the commercial, the character Juliet arrives at a wedding and, when looking for her seat, notices a sign indicating a guest named Romeo. Upon discovering that Romeo is a child, the fun situation is followed by the arrival of the boy’s father, whose fragrance positively surprises Juliet, reinforcing the concept “feeling changes everything”.
“Essential Sentir inspired us, from the beginning, to talk about unexpected encounters, those coincidences that can change the course of a night, or even of life, but to which we need to be open. We need to feel. Everything in the campaign goes in that direction: from the film that breaks the expectations of the cliché romantic couple to the creators who will also be invited to experience the unexpected”, explains Denise Gallo, creative director at Galeria.ag.
The TV movie is a Rebolution production, with sound editing by Mr. Pink. The digital content was produced by Frame.
