The ISLA agency launches its first campaign created for Flash’s benefits, people and corporate expenses management platform.
With a humorous narrative, the film brings the concept “Do you want real benefits? Flash delivers” and was produced by BALMA FILMS, a Creative Production Company that acts as a network of creative talents, uniting independent visual producers in a collaborative environment.
According to Ricardo John, CEO and ECD of ISLA, “Flash brought true disruption to the corporate benefits segment, always placing customer needs at the center of its decisions. And as such, you must keep your guard up against status quo. But just because the topic is serious doesn’t mean communication can’t be light and fun. After all, humor is also revolutionary.”
The production will be broadcast digitally and aims to highlight that Flash is a specialist in multi-benefit solutions for companies, going far beyond VR or VT, and also offering – on a single card – resources to manage people and corporate expenses.
