Zoop, a company in the iFood group, launched the “Tap to Pay” campaign this week, with journalist and presenter Ana Paula Padrão as the main spokesperson. Carried out in partnership with Grupo Sal, the initiative aims to highlight the relationship between technological evolution in payment methods and consumer confidence, presenting its approach payment solution using the cell phone as a machine, which integrates practicality and security in a single gesture. .
The campaign presents a visual concept based on Michelangelo’s painting “The Creation of Adam”, and, through graphic representations, illustrates the importance of touch in commercial transactions, incorporating elements such as smartphones, digital watches and cards. This visual approach serves as the basis for a narrative that explores how technology has transformed payment methods, in a didactic and light way.
Marcelus Viana, VP of creation at Grupo Sal, comments: “The most interesting thing about the creation process with Zoop is the creative collaboration between the teams of the two companies. We listened a lot, studied, learned and, together, created our own narrative for the campaign. Even with such a common theme in our daily lives – the use of smartphones – I think we managed to create our own story, light, fun and with powerful language.”
One of the focuses of the project is to highlight the differences of Tap To Pay, available in Brazil since 2021 by Zoop in partnership with Nubank. The company stands out for having the only product offering in White-Label format in Brazil, allowing it to integrate its customers’ brands into applications.
The campaign will be run on several channels, with an emphasis on digital platforms, including YouTube: “We invested in this campaign because we believe in the transformative power of this solution. Tap To Pay represents the evolution of trust in digital payments. It’s the ‘future’ here and now. With a single touch, we are transforming the way companies carry out payment transactions and this impacts not only on practicality, but also on the security and flexibility that the current market demands. We need to expand this message”, highlights Marcella Calfi, Marketing Manager at Zoop.
