The campaign also highlights the adaptation of the pieces to Brazilian women’s bodies, including the “Brazilian bikini panties” design, which has become a differentiator for the brand in the global market. This cut, known for enhancing the butt, is already a sales success and has generated repercussions on social media.
The models presented follow a palette of vibrant colors and sparkling fabrics, matching Brazil’s sunny climate. Inspired by sunlight, the bikinis have a metallic finish, promising a striking look for those looking to enjoy the summer at events by the beach or pool.
Among the most eye-catching pieces are the “Shiny Satin Lime”, a lime green bikini with a ruffled silk finish, the “Precious Beauty” in burgundy tone, and the “Light Reflections”, in a metallic brown tone, ideal for highlighting the tanned.
The new collections are now available in Calzedonia’s physical and online stores, with delivery throughout Brazil.
