OMO, a clothing care brand from Unilever and present in 7 out of every 10 Brazilian homes, has just launched a new video manifesto with athlete Vini Jr telling his journey to becoming Real Madrid’s football star, one of the most renowned in the world. Europe. In addition to narrating the life and paths taken by the player, the film shows the number of tons of dirty clothes that were part of his story, taking him to the Spanish club.
The OMO calculation presented in the campaign was developed exclusively by the brand and released first-hand by Vini Jr. The new campaign is part of the brand repositioning that matured the classic slogan “Se Sujar Faz Bem!” to “Put Your Clothes on for the Game Because Getting Dirty is Good!”, bringing closer contact with sport as a company strategy, in addition to reinforcing messages of resilience and encouragement for consumers to achieve their goals.
“This year we announced our brand repositioning and the arrival of Vini Jr as our ambassador. It was an important moment for us to reinforce the new slogan and invite people to put on their game clothes, knowing that OMO is a great partner on this journey. With that in mind, this new film highlights Vini Jr’s trajectory and the resilience it took for him to get to where he is today, at one of the biggest football clubs in the world, showing how the various clothes he wore for the game, without fear of getting dirty, are an important part of this story.”, explains Yasmine Antacli, Marketing Director at Unilever.
The brand’s first animation, produced by Dirty Work, also reinforces courage and dedication in all other sports and not just for professional athletes, but for everyone who challenges themselves every day and believes they can achieve what they dream of, without fear. of putting on your clothes for the game and getting dirty.
