Event takes place on December 3rd, at Novotel Morumbi, in São Paulo; event has the propmark as media partner
Dataxis brings to São Paulo, on December 3rd, NXT Media Days Brasil, an event that brings together three specialized and fundamental conferences for the media and advertising market in Brazil: Nextv Series Brasil, Retail Media Days Brasil and CTV Ad Days Brazil.
This circuit of events, in its first joint edition in Brazil, will be a meeting point for industry professionals, focusing on trends, innovations and networking opportunities.
On the international circuit, the three conferences are held separately, in New York, Miami, Buenos Aires, Ciudad de México and other countries in Europe, Africa and Asia.
The event has the propmark as a media partner.
Nextv Series Brasil TV and OTT – How to thrive in the digital age
Nextv Series Brasil is consolidated as one of the most important conferences to discuss the future of pay TV, OTT and D2C in Brazil. The event will address topics such as hybrid TV and OTT aggregation, monetization of VOD content, and advertising on FAST and AVOD platforms. Among the speakers are executives from Claro Brasil, Disney, LiveMode, YouTube, and main open TV and pay TV outlets, who will share their strategies for facing competition in the growing digital ecosystem.
Retail Media Days Brazil: the future is Retail Media
Retail Media Days Brasil arrives to explore the growing impact of retail media networks and how big brands are using first-party and third-party data to create hyper-segmented advertising experiences. Some of the key panels are: The growth of social commerce, Innovation trends in retail media, and Programmatic retail media, with the participation of leaders from companies such as Kimberly Clark Brasil, Assaí Atacadista, Casas Bahia Ads, Magalu, Uber Advertising.
CTV Ad Days Brasil: unlocking the potential of ad-supported streaming
In its first edition in Brazil, CTV Ad Days Brasil will bring to light discussions about the impact of Connected TV (CTV) on media consumption. With panels focused on the advertising experience for the new generation and the monetization of live streaming content, with executives from agencies, industry and media outlets such as WMcCANN, AlmapBBDO, OMG, Heineken, General Motors, O Boticário, Netflix, Paramount, Zapping , Stenna, who will discuss new strategies for the television advertising market.
