In a second stage, all the presidents of each of the awards will choose together, in Buenos Aires, the ‘Gran Ojos’ of each award (the GPs)
The first stage of voting for the 27th edition of the El Ojo de Iberoamérica 2024 International Festival has just begun, which will be held in Buenos Aires, Argentina, between the 13th and 15th of November. More than 300 judges select the finalists and then the Gold, Silver and Bronze winners.
The jury has 43 Brazilians, who analyze works in 17 of the festival’s 19 categories.
Among the five jury presidents are Vanessa Giannotti, vice president of media at Ogilvy Brasil and BR leader of OpenX at WPP; Fred Luz, director of O2 Filmes; and Rafael Urenha, founding partner and CCO of the Gallery. They lead the Media, Audiovisual Production and Digital & Social juries, respectively. Paulo Areas, CCO and head of business transformation at TBWA Spain, leads the Direct jury, while Vanessa Brandão, global marketing director for core beer at the Heineken group, leads the Effective jury.
“In a second stage, all the presidents of each of the awards will choose together, in Buenos Aires, the ‘Gran Ojos’ of each award (the GPs). It is a formula that values the different views of these experts in an innovative, diverse and comprehensive way”, explains Santiago Keller Sarmiento, president of El Ojo.
Meet the 48 professionals, including Brazilian presidents and jurors, who will help choose the most creative works in Latin America:
The Digital & Social Eye
President: Rafael Urenha, founding partner and CCO of the Gallery
– Marcelo Rizério, co-founder and CCO of Euphoria Creative
– Vinicius Stanzione, CCO by Leo Burnett TM
– Fred Siquiere, CCO of Ampfy
– Roberta Harada, ECD da VML
– Ícaro de Abreu, ECD at Monks
The Eye Film + The Third Eye
– Andre Havt, co-managing director e creative lead da MullenLowe
– Joanna Monteiro, co-CCO of Africa Creative
– Laura Esteves, creative VP of DM9
El Ojo Gráfica + El Ojo Graphic Production
– Lucas Feltes, CEO and founder of WT.AG
The Media Eye
President: Vanessa Giannotti, media VP at Ogilvy Brasil and BR leader for OpenX at WPP
– Samantha Almeida, marketing director at TV Globo
– Fábio Freitas, president of the São Paulo Media Group and chief growth officer at FCB
El Ojo Audio and Sound Production
– Bia Ambrogi, president of APRO Som
– Eduardo Karas, partner and music director at Canja Audio Culture
– Matheus Gugelmim, project director at Vox Haus
The Eye Public Road
– Anderson Santos, COO and CCO at bebot digital
– Otavio Schiavon, VP creative at BETC Havas
The Eye Design
– Armando Araujo, CCO at We agency
– Carol Ciarleglio, general VP at Nico
The Direct Eye
President: Paulo Areas, CCO and head of business transformation at TBWA\ Spain
– Ricardo Dolla, CCO at Dentsu Creative
– Daniela Ribeiro, CCO at WMcCann
El Ojo Brand Experience & Activation
– Aline Noya, creative director of Bullet
– Sophie Schonburg, VP Creative at BETC Havas
– Gustavo Victorino, CCO at Talent Brasil
El Ojo PR
– Daniela Graicar, CEO of PROS
– Pedro Reis, ECD e head of art da Dentsu Creative
El Ojo Saúde & Pharma
– Alessandra Gomes, DGC of McCann Health Brasil
El Ojo Sports
– Bernardo Cople, DC of Propeg
The Sustainable Eye
– Henrique Del Lama, ECD at AlmapBBDO
– Tatiana Marinho, CEO and partner at Gana
– Rafael Nasser, CEO of Hogarth Brasil
The Conteúdo Eye
– Carlão Fonseca, partner and CCO at Dark Kitchen Creatives
– Marina Landherr, creative lead of TikTok
– Mauro Ramalho, CCO at Publicis Brasil
– Heloísa Goldman, head of agency da Kwai
El Ojo Creative Commerce and El Ojo Creative Data
– Dogura Kozonoe, CCO of MRM Brasil
The Eye Effectiveness
President: Vanessa Brandão, global marketing director for core beer at the Heineken group
– Patricia Pessoa, marketing executive
El Ojo Innovation
– Felipe Barros Andrade, CCO of Cheil Latam
– Saulo Mileti, ECD of Hogarth Brazil
– Heloísa Ribeiro, creative director at FCB Brasil
El Ojo Audiovisual Production
President: Fred Luz, director of O2 Filmes
– Juliana Martellotta, partner and executive producer at Boiler Filmes
– Juliana Cury, director/scene director at Saigon Filmes
– Caroline Lima, stage director, director of photography and photographer at MyMama Entertainment
– Karin Nantes, partner and executive director of Untitled
