VP positions are now occupied by Renata Serafim, Tony Arbex and Wilson Negrini
CP+B announces changes in the agency’s main leadership positions, bringing for the first time the positions of vice-presidency and managing director. The VP positions are now occupied by Renata Serafim, Tony Arbex and Wilson Negrini, who already lead the strategy, media and customer service and business areas, respectively.
Cassandra Rudinger, having worked as the agency’s CFO for over nine years, will now work as managing director and will be responsible for expanding business strategies, reporting to the CEO, Vinicius Reis.
“This decision becomes even more crucial given the new accounts won and the expansion of our service portfolio, including the recent integration of the performance area”, explains Reis.
