Film brings the concept “Want real benefits? Flash delivers”
Isla launches its first campaign created for the Flash platform. With a humorous narrative, the film brings the concept “Do you want real benefits? Flash delivers”.
The film was produced by Balma Films, a Creative Production Company that acts as a network of creative talent, uniting independent visual producers in a collaborative environment.
The production will be broadcast digitally and aims to highlight that Flash is a specialist in multi-benefit solutions for companies, going far beyond VR or VT, and also offering – on a single card – resources to manage people and corporate expenses.
“Flash has brought true disruption to the corporate benefits segment, always placing customer needs at the center of its decisions. And, as such, it must keep its guard up against the status quo. But just because the issue is serious doesn’t mean the communication cannot be light and fun”, said Ricardo John, CEO and ECD of Isla.
