SPFC and Fluminense transform shirts into scarves for Pink October

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Superbet Brasil, in partnership with Fluminense and São Paulo, launched a special action in support of Pink October. The initiative, entitled “Scarf of Hope”, aims to raise awareness about the importance of diagnosing and treating breast cancer, with all profits from sales going to FEMAMA (Brazilian Federation of Philanthropic Institutions to Support Breast Health).

The project features personalized scarves, created with prints inspired by the shirts of club idols. The accessories are exclusive and will be available for purchase at the SAO Store, located at the Morumbi stadium, and at the Fluminense online store.

Gum, two-time Brazilian champion defender for Fluminense, and Zetti, São Paulo idol, participated in the campaign, recording inspiring messages for the fans.

FEMAMA, which has been working on formulating public policies for 18 years to ensure better access and quality in the diagnosis and treatment of breast cancer, will be the beneficiary of the action, reinforcing the social role of sport in the fight against the disease.

“The Scarf of Hope initiative aims to show how passion for our favorite teams helps fans who are going through difficult times, such as cancer treatment, and we illustrate this passion through scarves made from São Paulo shirts and Fluminense. The action gains extra weight with all the profits from the sale of these scarves being donated to FEMAMA”, highlights Patrícia Prates, Marketing Director at Superbet Brasil.

“The involvement of all sectors of society is essential to bring reliable and quality information about breast cancer to all women. The Scarf of Hope symbolizes the support and welcome necessary for our women to turn the tide in their oncological journeys”, highlights Mely Paredes, Communications Coordinator at FEMAMA.