The Indie Summit 2024, which will be held on October 31st at the STATE Innovation Center, in São Paulo, will present a complete and diverse program for the independent agency market, with lectures and panels focused on creativity, technology, ESG, entrepreneurship and sustainability . Organized by AdGroup, the event is sponsored by Warner Bros. Discovery, Dailymotion, DIEX Mídia, STATE Innovation Center, Bullet and Tech and Soul.
Complete event schedule:
The event starts at 9h15 with the lecture “Our story: from Coworking to Astor to computer screen to large structure”led by Claudio KalimCo-founder and CEO of Tech&Soulexploring the integration of creativity and technology in business.
To the 9h45the panel “ESG nas Indies” will discuss diversity, inclusion and freedom of choice in independent agencies, with Leonardo Araujo (Founder and CEO of C4V3), Jef Martins (Head of Communications da B&Partners and director of APP), e Patrícia Santos (CEO and Founder of EmployAfro).
To the 10h15the panel “Creativity in a world where everything is possible” will address the role of creativity in a world of new technologies, with Daniel Rose (Founder and CEO of AdNews and partner of AdGroup), Marcelo Zampini (Founder and CCO of MEZA/1618), e Bruno Moretti (Founder and Executive Director of Blank).
To the 10h45the panel “AI: Future and/or Present” will discuss the impact of artificial intelligence on independent agencies, with Demetrius Teodorov (Futurist and Strategist), Alexandre Azevedo (Head of Planning LATAM da Aunica), e Lara Krumholz (General Manager for Latin America) Dailymotion).
To the 11:15 a.m.the panel “Humanized Independents” will show how purpose can transform lives, with Ligia Costa (Founder da TGI Today), Jorge Pacheco (CEO and Founder of STATE Innovation Center), e Felipe Silva (Founder and CCO from Ghana Agency).
After the break, at 14hthe panel “Creators Economy nas Indies” will highlight the role of influencers in independent agencies, with Ana Paula Passarelli (Co-founder of Brunch) e Spartakus Santiago (content creator and communicator).
To the 14h15the theme “Indie Entrepreneurship, Made in Brazil” will present strategies for international expansion, with Patrícia MonteiroCEO yes Tropicool Brazil.
To the 14h30the panel “WBD: How can brands be part of the conversation in the streaming era?” will discuss opportunities in the streaming universe, with Tulio Belo (Creative Brand Solutions Sr. Manager na Warner Bros. Discovery) e Felipe de La Rosa (Senior Marketing Manager do Nubank).
To the 3:15 p.m.the panel “The challenge of being indie” will address leadership in the independent market, with Cathy Birle (Partner of AdGroup and the AdNews), Larissa Andrade (CEO yes Maria São Paulo), e Daniela Mozer (Co-Founder do Misses at Work).
To the 15h45the panel “Independent client and agency & integrated brand experiences” will explore creative brand initiatives, with Gica Trierweiler (Chief Strategy Officer da Bullet) e André Kieling (Executive Brand and Insights Manager at Bauducco).
To the 16h15the panel “Independent Content” will focus on optimizing processes and reducing costs, with Irene Knoth (Founding member of I Creative Branding), Juan Pablo De Vera (CEO yes DIEX Media), e Luke Martins (Founder of Umbrella Media Production).
To the 16h45the panel “Indie Sustainability” will address how agencies and brands are connecting to the planet and society, with Andrea Mendonça (CEO yes Amazon People), Guilherme Bailão (Director of Brand Experiences at Heineken Brazil Group), e Rafael Najm (Service Director of Atenas.ag).
To the 17h15the panel “The Reverse Path: from multinational to independent” will feature Leonardo Araujo (Founder and CEO of C4V3) e Edu Simon (CEO yes Galeria AG), discussing the transition of executives to the independent market.
To conclude, at 17h45the panel “Indie Culture: Ratraca Livre and the Vagão Rhymers” will bring Julia de Castro Correia e Marcos Dimenstein (co-CEOs to Free Turnstile), along with the Wagon Rhymers – Wu Trem Clanexploring the impact of culture on the independent agency landscape.
