Halloween, celebrated globally on October 31st, has gained more and more fans in Brazil, with parties, decorations and promotional actions gaining momentum. This year, Swift launched a themed campaign inspired by one of the most well-known figures of the day: the vampire.
The promotion offers free beef neck cuts after sunset. The cut, also known as chuck, rump or tenderloin, is a leaner option, located in the front part of the ox. To participate, the consumer needs to spend from R$150 on purchases in physical stores or on the Swift website, guaranteeing a piece of the cut as a gift.
The action will take place from 6pm to 9pm, alluding to the traditional aversion of vampires to daylight, and seeks to reinforce the irreverent side of the brand, in addition to attracting a new consumer profile.
“Swift has invested in some more irreverent actions and has already demonstrated a willingness to engage in more humorous jokes and topics, thus creating more emotional connection with consumers. With this, in addition to building a larger base of lovers, we brought a new customer profile and changed the experience in stores, making purchasing our products more fun”, comments Mario Casanova, executive marketing manager at Swift.
Created by Lew’Lara\TBWA, the action will be available in seven of the brand’s stores and also on the website, and will also feature DOOH and digital media pieces.
“Swift is increasingly interested in being part of people’s daily lives, and if that means also embracing Halloween, this not so national date, we decided to use a light and fun approach, with a very Brazilian way. Once again, with the privilege of having a group of professionals who believe in creativity and entertainment as the main tool for building the brand.”, adds Thiago Lacorte, creative director at Lew’Lara\TBWA.
