Created by Jotacom, the film aims to highlight the benefits of laser hair removal
“Stories of Irritation” is the name of Espaçolaser’s Halloween campaign, developed by Jotacom. The campaign is inspired by horror film trailers, with a dark soundtrack, aesthetics and voiceover, narrating situations that people who need to shave cannot escape when they resort to razors, waxes, electric epilators, among others.
With impactful intonation, the narrative reminds us that people can even try to escape, but the hair always comes back to torment them.
Espaçolaser’s action highlights that the hair removal process does not have to be a nightmare, with blades that scrape the skin until it irritates, electric epilators that pinch and tug, and not even with wax that causes a lot of pain.
The film will be broadcast on Espaçolaser’s social networks on October 30th.
