The OOH company intends to present new features this year
Sinergy celebrated 25 years of seeking to generate visibility for brands, products and services through out-of-home media strategies, with a focus on business results.
“Sinergy was created based on the perception I had when observing the external media we had at the time. I noticed a huge potential in beautiful panels, especially outside the country. I decided to provide a more qualified service than the market average, delivering more credibility, more assertiveness, more transparency. And highlighting the passion for creativity, positioning brands in the right places”, says Eduardo Ferreira, founding partner and CEO of Sinergy.
Responsible for campaigns for regional brands such as Tramontina, Panvel, Renner, Grendene and national players such as Pepsico, Vivo, Banco do Brasil and 99, the company was also responsible for the adoption of Orla do Guaíba, Muro da Mauá, in Porto Alegre .
“We were pioneers in the development of urban furniture, with the new stalls. Now, we begin another cycle of transforming stalls into urban points of convenience and consumption, further increasing the generation of opportunities for micro-entrepreneurs”, says Eduardo.
In addition to its own assets, the company has more than 80 partner exhibitors throughout Brazil and intends to present new products this year. “Sinergy is piloting a software for measuring and qualifying vehicle traffic with Carbigdata. We will know how many cars have passed through the area of a panel, the direction in which they are going, the model of the car, the time it has been in front of the equipment. It is a change that will allow us to measure what was not possible before. Now, we will have a number of our audience”, reveals Ferreira. Technological evolution also includes the automation of 100% point checking.
