One of the new features of the sponsorship renewal is the display of the brand on the shirts of the youth, under-17 and under-20 teams.
Ademicon renewed its partnership with São Paulo Futebol Clube until 2030. Due to the extension of the contract, the brand is the first confirmed for the club’s centenary, founded in January 1930.
To celebrate this important moment in its history, São Paulo is preparing a series of special actions and projects to be carried out and revealed throughout the period up to 100 years.
With the renewal, the company, which has already had its logo applied to the uniforms of the men’s main team since September last year, will have new personalized activations.
The objective will be to present to São Paulo fans the importance of planning, the essence of the consortium product, for a more peaceful and successful future.
One of the new features of the sponsorship renewal is the display of the Ademicon brand on the shirts of the youth, under-17 and under-20 teams, also in the shield position. With the continuity of the partnership, the counterparts remain (several of them with upgrades): corporate box at MorumBIS, insertion on the screen, field signs, Ring LED, marketing emails, CT visits, Matchday, among others.
