Campaign includes film with promotion on digital media, social networks, TV and in physical stores
Leroy Merlin presented a new campaign for the “Festival of DIY” with the motto “Feast of Solutions, Party of Customers, Party of Teams, Party of Records!” seeking to reflect the brand’s commitment to accessible solutions for everyone. The action will be publicized on digital media, social networks, TV and in physical stores.
The piece brings a dynamic touch with scenes that awaken the feeling of “rush”, with the intention of highlighting the urgency of discounts and promotions, and highlights four pillars: Festival of Solutions, Festival of Customers, Party of Teams and Festivals of Records.
The film stars a content creator and company employee who acts as a reporter. In addition to her, several employees from the Morumbi unit also participated in the filming.
“We wanted to create a campaign that was true to our audience, and who better to represent this than the people at the heart of Leroy Merlin? Bringing in our own collaborators, who understand and live the world of DIY, was the ideal way to connect the consumer with our essence”, explains Carolina Coelho Braune Alves, marketing director at Leroy Merlin.
